Marketing Analytics Manager - Marketing Mix Modeling

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Published: September 22, 2021 (9 months ago)
Singapore, Singapore
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Are you excited to influence global brands and their advertising strategy?  

How can data be used to measure and improve ROI across traditional channels, through to podcasts, streaming services and social media?

We are currently hiring for a global consultancy who have a need to recruit an experienced marketing analytics professional for their Singapore office. Our client works with global multinational brands to help them measure effectiveness and improve marketing spend, through the application of statistical analysis techniques.

As a Consultant, you will work closely with clients to understand and measure effectiveness across all channels and platforms. This is a client-focused consulting role where you'll lead the end to end engagement with clients once a project has been commissioned, from design to execution and presentation. You’ll create reports and deliver feedback sessions to clients, making recommendations based on the data and insights and providing expertise to clients.

This role lies somewhere on the spectrum between being hands on technical and purely client facing – you will not run modeling yourself and will be supported by an expert delivery team. However, you must be comfortable working with large data sets and be able to brief a technical team, as well as explaining complex analytical concepts to clients (in a language they understand!). The ability to pick up concepts and tools quickly is also essential as you’ll take charge of training and mentoring junior associates.

We’d love to hear from you if you have:

·      3-5 years of experience in marketing/media analytics (or similar)

·      Experience using relevant analytical techniques e.g. marketing mix modelling, regression etc

·      Strong communication skills – ability to partner with clients throughout projects and deliver strategic presentations

·      Enthusiasm for applying statistical analysis to address business issues

·      Comfortable working with large data sets

·      Relevant academic background e.g. statistics, mathematics, economics etc

·      Experience working in a media agency (ideal, not essential)

**Don’t have quite enough experience but are still interested?**

Please note, we are also hiring for an Executive level position, so if you have relevant experience (up to 2 years), we would still love to hear from you and consider your application. At minimum, you should have a relevant academic qualification and/or internships.


Key words: marketing mix modelling, marketing mix modeling, media analytics, media analysis, marketing analytics, marketing science, media effectiveness, media analyst, marketing analyst, media research, advertising effectiveness, media agency

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